You have to be an expert in your field. If you aren’t, you will fail. But by expert I don’t mean an expert in WordPress. Instead I mean an expert in your client’s field. There are a billion WordPress people. What will separate you from the rest is finding a niche market and going after it with everything you have. The narrower the market, the better.
This is counter-intuitive to startups in the service industry. By the end of this session, participants will know how to start finding their niche, questions they need to be able to answer in order to better serve their market, how to create multiple revenue streams within this market and how to have the the courage to say no to that which doesn’t serve their business.